Despite billions spent and years of hype, Horizon Worlds never caught on—proving that money alone can't build a social ...

Though still refocusing on its mobile app, Meta will now continue to support Horizon Worlds' existing VR games as well.

Meta is scaling back its metaverse focus, cutting studios and head count at Reality Labs to prioritize artificial ...

Science fiction author Neal Stephenson, who coined the term “metaverse” in his 1992 novel Snow Crash, has argued he and ...

As Apple (NASDAQ:AAPL) and Meta Platforms (NASDAQ:META) battle their way into the Metaverse, it's easy to forget about Roblox (NASDAQ:RBLX), a metaverse play that's already proven how lucrative the ...

It’s been a few years since we heard about the metaverse as a hot theme of investment. Undoubtedly, virtual, augmented and mixed reality seems to have nothing on generative artificial intelligence ...

If the metaverse materializes into a globally adopted reality, creator marketing will likely play a major role in brand success. A new study from creator marketing agency Billion Dollar Boy attempts ...

Meta's early-mover advantage could make it the top metaverse play. Unity Software will provide the tools for building a lot of those virtual worlds. Roblox could attract creators, players, and even ...

Mark Ritson is a former professor, award-winning columnist and brand consultant. He is the founder of the MiniMBA in Marketing. If you want to understand how brand architecture decisions get made - ...

The metaverse has been described as the next phase of the internet: interconnected and persistent 3D spaces where we will work, play, and, so it seems, purchase virtual real estate. But ...