When you put time and effort into defining the right metrics and planning your measurement strategy, VoC can have a positive impact on your bottom line. The old adage “measure twice, cut once” has ...

We asked industry experts how they measure the return on investment (ROI) of their personal branding efforts. Here are the ...

Pharma digital success is still largely defined by top level engagement metrics such as page visits, time on page, and ...

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

What’s measured gets managed, so what happens when your measures are misguided or inaccurate? Adoption of analytics dashboards is at an all-time high, as data-driven processes help to quantify ...

Skai has been working to build its streaming and connected television (CTV) services. The company has traditionally offered advertising products related to search, social media, and retail media -- ...

Finance leaders are expanding their roles to include ESG regulations, business planning and analysis and combatting data security risks, among other responsibilities MENLO PARK, Calif., Oct. 25, 2023 ...

At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. There is no single ...

The dashboard is the potent symbol of our age. It offers the elegant visualization of data, and is intended to capture and represent the performance of a system, revealing at a glance current status, ...

What are your marketing metrics telling you? If you rely on the standard measurement tactics, probably not much. Consider a classic metric such as clickthrough rate. By most standards, a "successful" ...

The value of optimizing your customer experience is clear to most brands and marketers. Increasing loyalty, reducing customer service costs and increasing revenue growth from retained customers are ...