Thinking about certain types of alcohol can alter your mood and trigger certain mindsets, especially among young consumers. For instance, tequila calls up a party mindset, whiskey activates a ...

Then we conducted two experiments where participants were randomly assigned to think about either wine, whiskey, or tequila and respond to the mindset questions, allowing us to test whether different ...

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Logan Pant, University of Evansville (THE CONVERSATION) Thinking about certain types ...