Mistplay has launched its reward-based user acquisition platform for mobile gamers on the iPhone in the U.S. Since its foundation in 2016, Montreal-based Mistplay has powered the leading rewards-based ...

US private equity firm GrowthCurve Capital has acquired a majority interest in Mistplay, a Montreal-based play-to-earn and game discovery platform for mobile gamers. No financial terms were disclosed.

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model.

A new report from Mistplay sheds light on some of the behaviors of mobile gamers and their relationship with their games — including how monetization affects them. According to their 2024 Mobile ...

MONTREAL, May 21, 2025 /CNW/ - Since its conception in 2016, Mistplay has grown to be the leading rewards program for mobile gamers, pioneering the rewarded play industry for publishers worldwide.