In one of the clearest signs yet that mobile marketing has arrived, the trade group tasked with bringing mobile into the forefront has relaunched itself with a marketer-first approach as opposed to a ...

Starbucks continues mobile reign with multichannel marketing effort Beverage giant Starbucks is continuing to use mobile and social media to increase in-store traffic and drive awareness for its ...

Consumers spend more time consuming content on their mobile devices than any other type of media, according to a study from eMarketer. And mobile app usage has ballooned during the pandemic. In light ...

Augmented reality is the new QR code Last year, QR codes were the go-to technology that marketers used to connect with tech-savvy consumers. While the medium is still a big force in mobile, augmented ...

Mobile Marketer?s Mobile Women to Watch 2012 list celebrates the smart women who are expected to make a difference in mobile advertising, marketing, media and commerce in 2012. We go long on this crew ...

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Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Mobile marketer Kahuna is moving beyond mobile today by announcing a ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Greg Shuey is the Chief Scientist for Stryde, a content optimization and promotion agency located in Salt Lake City, Utah. Greg loves to strategize and execute digital marketing campaigns that drive ...

Opinions expressed by Entrepreneur contributors are their own. There’s money to be made with mobile marketing. And forward thinking businesses are raking in the dough and registering double-digit ...