Mobile apps can have a huge impact on our businesses, but only if we’re building the right apps for the right reasons. Picking the obvious app instead of the right app is a common pitfall of the fast ...

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on smartphones and tablets, with illustrative examples.

Artificial intelligence is rapidly transforming mobile app development. What were once simple digital tools are now evolving ...

Mobile app developers and marketing professionals are currently facing a shared challenge: respecting consumers’ privacy while still effectively targeting and engaging their desired audiences. This ...

Rovertown Co-Founder Jeffry Harrison pointed out c-store apps are the fourth most frequented e-commerce apps by consumers. Get news highlights delivered directly to your e-mail inbox.

Ten years ago, businesses had a limited digital presence, usually consisting of a website and a basic social media profile. Digital marketing wasn't seen as a necessity. Nowadays, having a website is ...

As mobile device applications continue to proliferate – magnified in no small part by the recent surge in artificial intelligence-related tools to facilitate creation of apps – they have become ...

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in ...

What does brand loyalty mean to you? Does it equate to money off vouchers, in-store credit and points accumulation, or should loyalty be rewarded with behavioural change that makes our lives easier, ...

LOUISVILLE, Ky.--(BUSINESS WIRE)--CenterWell Pharmacy® has introduced a new mobile app that lets customers manage their prescriptions anytime and anywhere, requesting refills, shopping for ...