Harley-Davidson more than doubled its loss in the fourth quarter as motorcycle sales continued to slump.

Harley-Davidson's retail motorcycle sales plunged for the fourth straight year in 2025, as the company struggles to pull in younger riders and grapples with the punishing effects of President Trump's ...

In the fourth quarter, the Milwaukee motorcycle maker posted a loss of $279 million compared to $117 million during the same period in 2024.

According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared with ...

Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer ...