American carmakers were slow to catch on to the power of a great model name to market a car and create a legacy. The Ford Model T changed the world, but it got its name from the fact that Henry Ford ...

AMC proved it could challenge Detroit with a bold, affordable muscle car that still offers rarity, style, and collector ...

During the 1960s and 1970s, American carmakers devised several clever marketing strategies to promote their high-performance vehicles. Among those were cool names that gave the potent V8s at the heart ...