Google will soon stop placing your Google Ads on parked domain names by default. Instead, you will need to opt in to showing your ads on these parked domains. Previously, Google opted out new Google ...

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy.

Run a Google Ad campaign, and you’ll frequently notice an indirect boost in your organic search rankings. It’s not exactly a coincidence, but Google denies any direct connection between their ...

Conversion tracking tends to be one of those things advertisers set up once and then forget about, until something fails – big time. But in my 16 years of experience running Google Ads, I can ...