Ian Begley: Based on sales at NBA Store platforms and Fanatics, here are top selling individual jerseys and team apparel in ...
Stephen Curry and Luka Dončić are owners of the most popular jerseys in the NBA through the first half of the 2025-26 season.
During the first half of the 2025-2026 season, the NBA Store analyzed merchandise sales data. The list of the most popular National Basketball Association (NBA) teams by sales has been revealed.
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