For decades, the standard of beauty in Hollywood has been a relentless pursuit of youth. The red carpet often showcases an unnatural-looking smoothness, and the public conversation is dominated by ...

Many people believe that natural ingredients are always preferable in beauty products. Natural must mean better, right? But what if that’s not entirely true: Those natural essential oils you love in ...

Kylie Jenner is “leaning towards a more natural” beauty look. This shift comes as the beauty industry witnesses a significant rise in demand for natural and minimalist makeup approaches. The Kylie ...

“Natural” may be one of the most ubiquitous buzzwords to flit around the beauty space, but the brands that actually earn the designation are rare—and for good reason. The word evokes a sense of ...