The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

A sales promotion is an important marketing tool that gives you a way to encourage prospective buyers to make a purchase when they might otherwise wait or not buy at all. Sales promotions differ from ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...