New Delhi: OpenX Technologies has filed a comprehensive antitrust complaint against Google, seeking substantial damages following a landmark ruling by the Eastern District of Virginia that found the ...
In 2018, DV360 demand on OpenX’s exchange plummeted without warning. It was bad – down by more than 40% – and baffling. Tim Cadogan, OpenX’s then-CEO, wrote an email to Google, its largest partner, ...
As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it easier for advertisers and agencies to access server ...
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OpenX Promotes Key Leaders
OpenX Technologies, a omnichannel supply-side platform, today several key leadership promotions. These executive appointments, it says, “support the company’s significant headcount growth and position ...
The Future of Curation is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, announced Results by OpenX™, a suite of approachable AI capabilities that harness deep neural networks to curate ...
With US automotive media ad spend projected to surpass $31 billion in 2025, OpenX — through the integration of Polk’s advanced analytics solutions — empowers auto buyers to measure and optimize ...
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