CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks, the OTT TV market is the fastest growing segment when it comes to attracting advertisers, who prefer ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

When advertisers think of the cutting edge of OTT advertising, they’re probably not thinking of Amazon as much as they are Roku, Hulu or YouTube. Despite having great video products, Amazon has not ...

As we enter the second half of the year, revised industry forecasts have come out on advertising spending from the likes of Magna and BIA. And the consensus is clear: CTV advertising is the ...

CHANTILLY, Va.—As if local broadcasters don’t have enough to worry about with cordcutting and increased competition from streaming services, now a new report from BIA Advisory Services reveals that ...

At a time when ad revenues are soft and subscription growth has slowed, piracy has grown into a parallel ecosystem, eating ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ...

The OTT machine has generated a plethora of “look at us!” marketing pieces and endless press releases pushed by PR executives eager to express how SVOD, AVOD and “FAST” channels are siphoning viewers ...

NEW YORK, April 11, 2022 /PRNewswire/ -- Gamut, Cox Media Group's award-winning end-to-end automated and intelligent advertising platform for local OTT advertising, has entered a strategic partnership ...

Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT) ad spending last year, per a new MediaRadar report shared with Marketing Dive.