Before you dive into the world of PPC marketing for lawyers, you should perform an audit so you know where you stand and have a clear roadmap of what’s next. To do this, we like Wordstream Performance ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

The PPC advertising platform on Bol.com can be challenging for many sellers. Still, Madbot AI's new software provides an easy-to-use, hands-off, effective solution that helps businesses achieve their ...

Performance Max campaigns from Google are causing quite the stir in the advertising world. It’s one of the fastest major launches we’ve seen, with the product going from general availability (Nov 2021 ...

Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy built around generating leads behaves very differently than one optimized for ...

BullGuard are the UK’s leading internet security software provider. Founded in 2002 on the vision of a single product to protect and secure the Internet consumer, BullGuard has since established ...