X has been selling special ad packages tied to the National Football League playoffs and Super Bowl, which include video ads that run before NFL highlight videos, an effort to use the U.S.’most ...

The streaming of NFL games provides a great chance to double dip. On one hand, the streaming company gets its subscription fees. On the other hand, the streaming company sells ads. For the pair of ...

Streaming TV viewers may start to see something they never expected on Netflix: commercials. But, it looks like desperate economic times have called for desperate measures the company has resisted for ...

Despite all of the talk about censorship and check marks, the main issue facing Twitter even before Elon Musk's takeover of the platform was monetization. The platform was hemorrhaging money, and Musk ...

Are you a print subscriber? Activate your account. By Garett Sloane - 1 day 19 hours ago By Gillian Follett - 1 day 19 hours ago By Tim Nudd - 1 day 22 hours ago By Ad Age Staff - 1 day 22 hours ago 2 ...