Patron Enlists Director Guillermo Del Toro For New Ad Campaign

Patrón is turning to Hollywood for its biggest advertising campaign in years, enlisting del Toro to direct and star in its ...
popcrush

FKA Twigs Gives Birth to Dancers in ‘Glass & Patron’ Video

The unique vid, which debuted as part of the YouTube Music Awards and was directed by the artist herself, is a combination of strange and bizarre and yet a totally fascinating, ...
Stereogum

FKA twigs – “Glass & Patron” Video

First things first: FKA twigs is going to release a new EP this year. That’s great news! “Glass & Patron” is the first thing we’ve heard from it, and twigs’ new video for it just appeared online as ...
Marketing Dive

Patrón ties spirits to filmmaking craft in ads led by Guillermo del Toro

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time ...