Advertising innovation is coming to a TV near you. The latest advertising format to hit the big screen is the “pause ad” – an ad that airs when someone has paused what they are watching. In the UK, ...

Pausing your account instead of deleting it allows you to keep your watch histories and preferences, but which streamers let ...

A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Shortly after announcing a new picture-in-picture ad format that would play without interrupting the main video, YouTube is introducing another style of ads. This time, commercials are coming to your ...

Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced the expansion of its high-impact ad solutions with the introduction of Pause Ads across leading streaming ...

Time for a different sort of commercial break. Any subscriber to the ad-supported version of Hulu is bound to encounter the usual assortment of TV commercials that regularly interrupt a binge-watch of ...

Earlier this week, YouTube’s Twitter account tweeted an “it’s okay to press pause” message that was pretty much immediately misinterpreted. Rather than taking it as an invitation to unplug and unwind, ...