Sprite, for example, has always been the clear leader in the lemon-lime soda space. PepsiCo has tried various brands, but they're a distant number two, much as R.C. Cola is technically third in the ...

Forty years ago, Coca-Cola did something that almost cost it the cola war against Pepsi. The brand did the unthinkable and changed its recipe. New Coke was introduced in 1985 as an attempt to remain ...