But more than just a wrist expander and a friendly new price point, this 40 mm Rolex Pepsi GMT-Master II also comes outfitted with a new caliber for an extra pop. The new 3285 caliber gave birth to 10 ...

A Rolex watch that made a trip to the Moon is going up for auction – and the price will be out of this world. RR Auction house is offering the GMT-Master ‘Pepsi’ model watch which belonged originally ...

Value for money is the most important trend in watches at the moment, and recession-proof Rolex, despite having a banner year, is on board. The Rolex GMT-Master II, a hit when it was introduced in ...

Even if you don't know anything about watches, you've darn well heard of "Pepsi." And we're not talking about the drink. We're speaking about the bi-color, blue-red bezel insert that instantly gives ...

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A few years ago, we caught up with the young chef to talk about his timepieces. Since then, he's added a few more ...

This particular Rolex GMT comes with the added bonus of historical significance. The watch comes from its original owner, United States Navy veteran Thomas Francis Finley Jr. Finley served for 28 ...

We’ve been reporting a great deal on the depreciation of Rolex sports watches in the vintage, neo-vintage, and pre-owned market, with marked declines in the value of the GMT Master, the Submariner, ...

The watch’s dual-color bezel—with its blue nighttime hours and red daytime hours—proved not only an ingenious visual aid for the wearer but also a brilliant (and likely accidental) marketing ploy: ...