Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google’s apparent expansion of video limits in PMax could give advertisers more creative flexibility without forcing campaign ...

Google rolls out AI tools in Performance Max to boost ad campaigns through automated asset creation. Google launched new AI features for Performance Max campaigns. These tools help generate more text ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google said Thursday that it plans to integrate Gemini generative artificial intelligence (GAI) models into Performance Max, an advertising platform that allows advertisers to access all the company's ...

“When running Performance Max campaigns with creative assets, keep in mind that Google determines which assets are shown and how the budget is distributed across channels.” “It’s important to monitor ...

Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with new ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...