For the second consecutive year, Pfizer is advertising at the Super Bowl. The pharma giant announced Friday morning that it is doubling down on its fight against cancer with a 60-second ad set to air ...

Last month, during Cannes Lions, Netflix announced that its ad inventory will be available to buy programmatically via Yahoo DSP. This expansion of Netflix’s programmatic offerings couldn’t come at a ...

With Patrick Mahomes as the face of State Farm and Tampa Bay Buccaneers' quarterback Baker Mayfield starring in his own series of Progressive commercials, it feels like insurance ads are becoming an ...

Super Bowl LIX is in the books, the Philadelphia Eagles are champions and medical marketers want to know how the pharma and health ads performed on the biggest stage. There were a number of health ...