Tired of seeing drug commercials on television as health care costs continue to rise across the state? So are some Maryland ...

Pharmaceutical ads now account for 9% of TV advertising according to LightShed Partner’s Richard Greenfield and an even higher percentage of spots on evening newscasts When you purchase through links ...

President Trump’s Food and Drug Administration is cracking down on the “endless” barrage of pharmaceutical advertisements Americans are hit with on a daily basis, FDA Commissioner Marty Makary said on ...

President Donald Trump is getting directly involved in the push against direct-to-consumer prescription drug advertising, which could signal large-scale changes to one of radio’s fastest-growing ad ...

On September 9, 2025, the Department of Health and Human Services (HHS) and Food and Drug Administration (FDA) announced a new initiative to close what the agencies describe as a “loophole” in ...

Streaming ads for pharma brands are up by 88%. But nonstop ads for treatments of rare maladies suggests CTV ad targeting isn’t all that precise.

Aging means “becoming a target” of the industry, one expert said. After decades of debate, politicians of all stripes are proposing bans.

For literal decades, the writing staff of Saturday Night Live has found the language and structure of pharmaceutical commercials to a gold mine for comedy sketches. (Say it with me: “Do not taunt ...

Not only are billions of dollars of pharmaceutical direct-to-consumer TV/CTV advertising dollars at risk from the Trump Administration’s recent effort to stop DTC advertising, but major “pricing ...

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...