For a limited time this winter, fans are invited to stay at the Doughboy's fully-stocked 'holiday baking cottage.' ...

A mobile activation celebrating 60 years of the pillowy mascot is the product of a pitch from Jimmy Fallon’s new reality ...

The beloved mascot celebrates this milestone birthday with a rare look inside his cozy world through an augmented reality experience, complete with limited-edition Pillsbury collectibles The ...

Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...

Vivian Liang ’26 was “going to go to bed,” when one of her friends talked her into Midnight Breakfast. A tradition since 1999, Midnight Breakfast provides a meal and a break as students scramble to ...

The Iconic Pillsbury Mascot Is Getting a Larger-Than-Life Transformation to Celebrate the Crescent Rolls, Biscuits and Cinnamon Rolls That Now Bake Up Bigger He’s soft, he’s sweet and now... he’s ...

Former employees say the Doughboy was made before General Mills' origin story, which dates it at 1965. The sketched figure bears the brand mascot's familiar hat and scarf. Owners of the abandoned ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Pillsbury is celebrating the 60th anniversary of its ...