When you hear the word “pitch” used in a business setting, you know the person is trying to get others to act — to buy into their idea. That’s the desired outcome of a media pitch, too. When public ...

Previously, we talked about ways to use breaking news to build buzz for your book or business. If you missed that article, you can catch up here. Now that you know how to identify opportunities to ...

When it comes to pitching, a journalist’s response could be the key in a brand, campaign or subject matter expert getting a bit of spotlight. However, even a good pitch could remain unheard if it’s ...

Hodey is a published writer based out of the Rocky Mountains. He's had a passion for video games and literature since he was a child growing up along the beaches of California. With a graduate degree ...

It’s hard to get the attention of reporters! Whether you are pitching an in-depth research story, or putting out experts to comment on the latest news, your message has to stand out if you want to get ...

When it comes to technology coverage, there are a variety of niches to consider. Here are a few tips to ensuring that your brand stands out from the pack. Earning a wide variety of media coverage ...