The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics supporting ...

WASHINGTON (Reuters) - Speculators could face curbs on wheeling and dealing in commodity markets after the U.S. futures regulator on Thursday advanced a plan to prevent the biggest traders from taking ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...

What makes your brand special? That is the ultimate question, isn’t it? If you want to stand out from your competitors and attract prospects to your brand, then you need a strong positioning strategy.

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Robert Kelly is managing director of XTS ...

How you differentiate your product or service from that of your competitors and then determine which market niche to fill Positioning helps establish your product’s or service’s identity in the eyes ...

WASHINGTON, Jan 13 (Reuters) - Big speculators could face curbs on wheeling and dealing in commodity markets after the U.S. futures regulator on Thursday advanced a plan to cap large positions, but ...

At its meeting on November 10, 2015, airberlin’s Board of Directors adopted the Management Board’s recommendations for its strategic repositioning, as the next step of the airline’s journey to susta ...