The timing is being called good. Potential sponsors are lining up to lend their name to downtown Hartford’s XL Center arena, just as a $145 million renovation of the nearly 50-year-old venue is ...

Potential commercial sponsors have yet to step forward under new regulations that allow private sponsorship of city parks and public facilities and naming rights to the Neal S. Blaisdell Center. Under ...

The Kellogg Corporate Engagement (CE) team offers resources and best practices for speaker and sponsor engagement. We provide industry connections and strategic support to assist student groups and to ...

Securing sponsorships is a critical component of successful event management. While traditional methods like offering booth space and logo placements are effective, today's competitive landscape ...