Whether you’re catching up on recent posts in an industry facebook group or scrolling through LinkedIn because you’ve exhausted your other social channels, the conversation around big bad AI coming in ...

The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the performance behind it.

BUFFALO, N.Y. — Getting a sense of how a product is put together makes consumers more confident that the product will deliver its core benefit — and they’ll be more likely to buy it — according to new ...

There are certain pairings that just seem custom-made for each other. Macaroni and cheese, fish and chips, cookies and cream, and, of course, peanut butter and jelly. There’s just something about ...

“I know that 50% of all my advertising dollars are wasted. The problem is I don’t know which 50%.” - David Ogilvy. When Ogilvy was the grand master of the advertising world he was routinely sought out ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

In the mortgage industry, it’s no secret that aligning your company with other complementary businesses and forming strategic partnerships can provide tremendous benefits. However, what you can get ...

Researchers from Wiradjuri Land, Edith Cowan University, University of Wollongong, University of Melbourne, University of Tasmania, and University of South Australia published a new Journal of ...

Out-of-home (OOH) advertising has continued to grow despite other forms of traditional advertising such as newspapers, radio, and television declining over the last several decades. Growth of ...