Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...

Discover how companies boost profits through first, second, and third-degree price discrimination strategies, targeting ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

Tariffs and ongoing volatility have impacted global trade and exerted cost pressure across nearly all industries, creating ripple effects that demand companies rethink core strategies like pricing, ...

In the ever-evolving landscape of business strategies, dynamic pricing has emerged as a contentious yet fascinating approach. Traditionally associated with airlines, hotels and ridesharing, this ...

Pricing expert Rafi Mohammed warns against hasty changes to keep customers. Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and ...

Pricing strategists are navigating the possibility that input costs, the economy and consumer behavior may all shift drastically. By Sarah Kessler As companies scramble to respond to President Trump’s ...