Learn how to conduct an effective product analysis step by step. Tips, tools, and insights from MMA Digital Corp. will help evaluate the market, competitors, and users.

For too long, software teams have been forced to choose between knowing what’s happening and understanding why. Product analytics told us where users dropped off, but not what would have worked better ...

Showing that the product analytics industry is alive and well, Kubit today announced that it raised $18 million in a Series A funding round led by Insight Partners, bringing its total capital raised ...

Coxwave, the analytics infrastructure empowering builders to easily create superior AI-native products, raises $3.5 million from KB Investment, Danal, and Seoul Techno Holdings. After successfully ...

The freemium marketing approach has become commonplace among B2C and B2B software providers alike. Considering that most see fewer than 5% of free users move to paid plans, even a slight improvement ...

SAN FRANCISCO--(BUSINESS WIRE)--Today at Snowflake Data Cloud Summit 2024, Amplitude, Inc. (Nasdaq: AMPL) announced the general availability of its Snowflake native offering. This new solution allows ...

Product analytics startup Kubit AI Inc. today announced that it has closed a $18 million early-stage funding round led by Insight Partners. The Series A round, which also included the participation of ...

Behavior-tracking software provider Amplitude Inc. said today it’s getting into the customer data platform game with the launch of a new product called Amplitude CDP. Billed as the industry’s first ...

Forbes contributors publish independent expert analyses and insights. I write about college students and recent graduates founding startups. Analytics within new startups and mature tech firms have ...