More than 40 percent of all new product ideas fail to reach their profit objectives, which can make lenders and business veterans skeptical about new product ideas. A business case for a new product ...

Forbes contributors publish independent expert analyses and insights. I advise CEOs and senior executives on leadership and strategy. Since well before our current crisis, smart companies have been ...

Data-driven message testing by product line and audience ensures relevant communication, while seamless lead handoff to client CRM systems provides transparent communication and reporting throughout ...