A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often refers to a common ...

Last year, a surplus of inventory left retailers and CPGs scrambling to save their margins. Now, planners are working overtime to get their strategies right. But we’re still in a highly unpredictable ...

Choosing the right mix of products to sell in a retail store requires more than picking items with the best sales potential. Some products are magnets that bring customers into your store, others have ...

Winnebago Industries, Inc. becomes more stable as it increases its focus on travel trailers and boats, coupled with prudent pricing strategies. Liquidity through prudent debt management ensures its ...

The team’s focus on the high value product mix strategy and partnering closely with our customers allowed the business to deliver 12% Price/Mix growth. Similar to our North American business we are ...

Great companies can create products that fail. But why do companies fail at new products? Too often the cause of these failures is not tactical but strategic. An insufficient product strategy will ...