Tom Cruise's Ray-Bans in "Top Gun." The trail of Reese's Pieces E.T. follows into the bedroom. That Vespa Jennifer Coolidge rides while cruising through Sicily in "The White Lotus." cruising through ...

A new tool showed off by xAI dreams up AI-generated product placement that "weaves" into existing TV shows and movies.

We evaluate whether and how branded TV product placement affects sales for cigarette brands. We use data on product placement from TV shows and data on retail sales of cigarettes to estimate a demand ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...