Sometimes, no matter how much a business promotes a product or service, it just won’t sell. At a certain point, the best option for the company may be to cut its losses and invest in the development ...

Before any new product or service is rolled out on the market, entrepreneurs put a considerable amount of thought into the process. From considerations regarding the effective use of resources to ...

While the creation of a product or service is intended to fill a gap in the market, central to a successful long-term venture are the steps an entrepreneur takes before the launch. The due diligence ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Opinions expressed by Entrepreneur contributors are their own. To convert buyers and investors, sharing product knowledge is important, but you need more. Sure, you have to know the products and ...

Opinions expressed by Entrepreneur contributors are their own. It’s every entrepreneur’s dream to develop the next killer app, the next game changer — the one innovation that turns an industry on its ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

"How much should I charge?" That's one of the toughest questions a small business owner faces. It's true even when you've been running your business for a while, but it's particularly perplexing when ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Wharton professor David Robertson discusses a “third way” to innovate besides disruptive and sustaining innovations. What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson ...