Promotional and marketing strategies are often first brainstormed and written as part of an organization's marketing plan. If your small business doesn't have a marketing plan, you should seriously ...

Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Chief Marketer’s esteemed PRO Awards judges panel is populated by heavy-hitters from some of the world’s top brands, from e.l.f. Beauty to Walgreens to Bayer Health. During the judging process for the ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Have you ever seen ads printed on your bank statement before? What about your 401(k) statement? Surely, you’ve seen ads on the back of a sales receipt before, right? If so, you’ve been exposed to ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed. Rather than getting lost in the shuffle, ...

Sales Promotion Sales promotion is one level or type of marketing aimed either at the consumer or at the distribution channel (in the form of sales-incentives). It is used to introduce new product, ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...

The marketing campaign comes ahead of the debut of Fox's new lineup on July 17. By Alex Weprin Senior Editor Fox News is set to kick off an on-air marketing campaign to tout its new primetime lineup ...