A sales promotion is an important marketing tool that gives you a way to encourage prospective buyers to make a purchase when they might otherwise wait or not buy at all. Sales promotions differ from ...

The promotion mix is the blend of different methods and tools of communication you use in presenting your company, products or services to target customers. Effective promotion is a key component of ...

Marketing practitioners have long followed a time-honored formula -- the marketing mix -- to guide planning and execution. For years, marketing mix components included product, price, promotion and ...