Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

Alisha Mack, a Bloomsburg University graduate with a B.A. in communications, has joined the Bucknell Small Business ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. The landscape of small business marketing continues to ...

This video has been sponsored by Brave. Download Brave at to get started. Enter code UPFLIP at checkout for 25% off your first 3 months! You might know Eric Siu as a co-host of the Marketing School ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Ana Altchek Every time Ana publishes a story, you’ll get an alert straight to your inbox! Enter ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

The Department of Marketing offers a minor in marketing that provides a broader understanding of the customer experience that is critical to companies today. The minor core course provides a strong ...