Editor’s note: This article has been updated with additional details throughout. SunTrust’s familiar blue-and-orange logo is being ditched for the purple design of its new company’s brand name, Truist ...

When Slack introduced a makeover to its logo last month, the company also promised to roll out some other visual changes to the communication app in the future. Today, the team behind the ...

The $470 billion-asset company, formed by the $30 billion merger of BB&T and SunTrust Banks, debuted its brand Monday. The purple logo, a blend of the prior banks' burgundy and blue colors, ...

Once upon a time, circa 1995, Yahoo cofounders Jerry Yang and David Filo were setting up the company’s first office. It was a pretty drab place, so they decided to redo the walls. Filo headed out to ...

The specific colors used in a company's logo have a significant impact on how that logo, and the brand as a whole, is viewed by consumers, research shows. The study revealed that blue logos invoked ...

Recent years have seen Palace tick off a checklist of landmark collaborations in streetwear. The British skate brand was the first of its kind to work with Ralph Lauren and Moschino, and its ...

Marco Vito Oddo is a writer, journalist, and amateur game designer. Passionate about superhero comic books, horror films, and indie games, he formally worked as a Senior Writer for Collider. When he's ...