Several years back, Gartner made the polarizing prediction that CMOs would one day outspend CIOs on technology. The declaration seemed outrageous at the time, but it proved true as early as 2015. Over ...

Jim Douglas is the Chief Executive Officer of Luciq, the first and leading Agentic Observability platform built exclusively for mobile. Rebranding is often seen as a cosmetic change. In reality, it's ...

Purpose is often treated like a slogan, something catchy to put on a website or slide deck. But purpose goes much deeper. It’s a mission, both personal and organizational, that defines who we are and ...

FINN Diagnostic Ranking Tool Enables Brands to Explore How Product and Purpose Priorities Influence Customer-Purchasing Decisions and Avoid Market Missteps Generational Expectations and Geography ...