As an ecommerce marketer, new customer acquisition and retention are always at the forefront of my Google Ads strategy. I’ve found Performance Max (PMax) is a key driver of both. It allows me to reach ...

Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is equipped with the right information and tools—increasingly AI-enabled—they’re ...

Facebook and Instagram have become crucial platforms for brands seeking to develop new customer relationships and drive growth. Today, Meta’s expansive advertising ecosystem is a digital landscape ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...