Business Insider spoke to three perfumers about the coming 2025 fragrance trends. Maximalist fragrances, like bold florals, are cycling back into popularity. Consider testing out a rice scent or ...

Set in the sun-soaked California desert, the campaign captures MGK’s love for American nostalgia and 90s-inspired vibes. The fragrance combines warm, earthy spices with sweet, decadent notes, creating ...

Selena Gomez is one of today’s biggest celebrities who is seemingly constantly churning out new content or products, and she’s not stopping, with a new Rare Beauty release that has fans buzzing. The ...

French fragrance brand Adopt opens 3 new stores in Quebec, bringing its Canadian total to 6. With plans to expand into ...

A new perfume store is opening in Bournemouth. The Perfume Shop, located at Unit 3, The Avenue, Commercial Road, is set to offer an "experiential" shopping experience. The store will feature a new ...