Agents who focus on each client journey phase, from discovery to post-closing, build loyalty and drive more referrals.

When it comes to getting in to meet an agent, the first words out of most people’s mouths will be: “Get a referral. It’s the best way.” Except that…it isn’t. I believe the best way to get into an ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Real estate brokers face new challenges every day in their efforts to remain relevant to ...

Vacation.com has released its “Customer Referral Programs: A How-To Guide to Help You Generate Better Sales Leads,” a comprehensive sales tool that member agents ...

Nexion’s Friedman: Think of incentives as tokens of appreciation. Referrals are a highly effective marketing tool and for home-based travel agents in particular they are vital for business. Agents ...

Shannon Sharpe has been immersed in real estate her entire life, inspired by her grandfather, a builder who sparked her passion for the industry. With nearly 30 years of experience, she is a ...

Most professions restrict the payment of referral fees. But they run rampant, and are somewhat controversial, in real estate. According to the latest report on the inner workings of the industry from ...