Is the purpose of the new joint industry committee (JIC) about improving TV audience measurement quality or is it about gamesmanship? Is it even possible to validly measure viewing using alternative ...

The General Nutrition Knowledge Questionnaire (GNKQ) was developed in the 1990s and has been widely used. Since then advances in understanding of associations between diet and disease have led to ...

In everyday language, the term validity is typically used to describe something as being trustworthy or legit. It's meaning ...

Employers gauge a job candidate's ability to work and learn in an establishment through pre-employment assessments. To make a sound decision in the hiring process, companies should understand how to ...

Those of us in the business of psychological measurement use the terms reliability and validity a lot. You've probably seen those terms on the Psychology Today website (they appear thousands of times) ...