There's one thing crankbait rods for bass all have in common—a parabolic bend. That flex, which is described as a slow or moderate action, stretches from tip to handle. It creates long casts, controls ...

Z-Man Fishing Products, a family-owned company that quietly grew from a lure parts supplier into an industry innovator, is marking its 30th anniversary this week, solidifying its influence in both ...

I have found during my years of tackle retailing the confusion around which are the best lure rods to choose and their application is quite daunting. Lure fishing rods are specifically designed for ...

The arrival of October always makes me happy. Shorter days and cooler air temperatures are now invigorating the Lake Travis black bass. The dropping water temperature increases their appetites and ...