We all know by now that the easiest, quickest and most effective mobile marketing tool is text messaging. SMS also has the widest reach because every one of the more than 5 billion mobile phones on ...

We've all heard that automated voice mail lady, telling us what to do after the beep. But fewer people than ever are leaving messages. And the millennials, they won't even listen to them — they'd much ...

Since SMS is compatible with all handsets, it is an important component of holiday marketing campaigns – if used correctly. Retailers such as Walmart, Sears, PacSun, Claire’s and Auntie Anne’s ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

We all know by now that the easiest, quickest and most effective mobile marketing tool is text messaging. SMS also has the widest reach because every one of the more than 5 billion mobile phones on ...