A SWOT analysis surveys the strengths (S), weaknesses (W), opportunities (O) and threats (T) in a business's internal and external environment. A SWOT analysis is essential for adjusting the firm's ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

SWOT analysis is a method of evaluating business performance by assessing strengths, weaknesses, opportunities and threats. It was introduced in the 1960s by business consultant Albert Humphrey at ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...