Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

In a startup world where every move counts, strong synergy between sales and marketing is a cornerstone of productivity and success. It’s not just about aligning two distinct departments; it’s about ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and marketplace ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

Sales promotions have the specific purpose of driving short-term sales of products or services. Because they are highly effective in triggering short-term sales, they play a vital role in most ...

Just as no ship would sail without navigational tools, no successful professional services firm would attempt to grow their business without a solid sales and marketing strategy. Any accounting firm ...

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Brian Kinslow and Tyler Fisher understand what it takes to transform a company from a scrappy startup to a global media, data and intelligence platform. Bisnow’s newly minted co-heads of sales joined ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Adoption of generative AI is in the nascent stages. Sales and ...

While there have been quite a few definitions of the term Sales 2.0, Seeley puts hers squarely in the middle of humanity and technology. “I describe Sales 2.0 as a more effective and efficient way of ...

Email marketing pays off, in a big way. Connecting with customers through email earns between $30 and $50 for nearly every dollar invested, according to the UK-based Data & Marketing Association.