Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team.

Communication is a critical part of any organization's success. Once, I was working closely with the senior leadership to create an email that addressed late deliveries. I remember that when we first ...

Effective business communication requires planning and coordination. To get the intended message to internal and external audiences, you need to understand the objectives of business communication ...

The sudden onset of a crisis can pose an existential threat to your non-profit organization, especially since your reputation is your most valuable strategic asset. A strong reputation is often the ...

The Department of Homeland Security Office of Emergency Communications (OEC) released the first ever National Emergency Communications Plan (NECP) on July 31, 2008. This plan is and will continue to ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Consistent and thoughtful communication is crucial to keep donors engaged, make them feel valued, and lay the groundwork for strong year-end giving. But it can be hard to know how — or find time — to ...

Value-based healthcare is at the core of sweeping changes facing our healthcare system. A multi-tier approach is needed to move the needle on value-based programs, with many healthcare organizations ...

In this video, Jennifer Whitt covers every angle of project communications planning and gives helpful insights into how you can communicate to your project executives more effectively The importance ...

It’s no secret that the holiday season is a lifeline for many nonprofits. In fact, 50 percent of charities bring in the bulk of their annual donations from October through December, according to ...

Not so long ago, the extent of communications surrounding a lawsuit or trial was minimal. There would be occasional press releases announcing significant decisions. Sometimes, if a trial really ...