Too many companies launch new products or services without a process for deeply understanding what their customers truly need. They make assumptions, rely on limited feedback, or develop ideas based ...

TV measurement is migrating from traditional sample-based systems to solutions built on big data. In other words, measuring TV audiences is becoming an incredibly complicated task, and almost no one ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Many attributes go into strong leadership, such as having a ...

The harsh reality is that most tools and techniques used today to investigate organizational and programmatic failures, human performance deficiencies, equipment failures and accidents/incidents ...