CoComelon Playdates with Sanrio Friends brings JJ and Hello Kitty together in a new kawaii-style preschool series premiering ...

The Sanrio universe is getting a lot bigger.

Sanrio is releasing 12 brand new characters and they are going to be good enough to end Kuromi and Hello Kitty's favorite character reigns.

Sanrio will release merchandise of its mascots dressed up like iconic monsters from Yu-Gi-Oh 5D's. They'll come out in Spring 2026.

In his new role as CEO, Takiguchi will guide Sanrio in advancing its strategic vision, strengthening the brand's cultural relevance, engaging new generations of fans, and driving innovation across ...

MegaHouse announced a new collection of Kaitai Fantasy Sanrio figures is on the way, featuring beloved Sanrio characters with their skeletons on display. The new collection includes Hello Kitty, My ...

During Sanrio Super Brand Day, all participating licensees achieved significant results. At midnight on August 28th, a large number of fans flocked to the Sanrio Tmall official flagship store, and the ...

You might not think it, but Sanrio can be a very cutthroat brand at times. The franchise is best known for its super adorable mascots like Hello Kitty, but there are plenty who resent the heroine. In ...

Forbes contributors publish independent expert analyses and insights. Abigail Abesamis Demarest is a writer who covers food and drink. Earlier this month, Irvine, CA, said “hello” to international ...